E-Business Application in Australia Retail Industry for Woolworths

Question: Discuss about theE-Business Application in Australia Retail Industry for Woolworths. Answer: Introduction This report depicts the importance of using Electronic business activities in a retail store to serve the required service, functional as well as operational applications as well. The company is headquartered in Sydney and founded in the year of 1924. The mission of the company is to develop built in strategies for integrating the unwavering delivery through delivering best convenience, quality and value products to the consumers (Scipio 2013). The company has more than 3000 stores all over Australia and New Zealand as well and over 205,000 team members serves over 29 million of consumers across the brand every week. From the manufacturer and business perspectives it has been found that, in order to grab more number of consumers throughout Australia and New Zealand, the company has currently adopted E-Business strategies to increase their overall business efficiency. With the help of this application the consumers will be able to grab seamless experiences across different business channels. The company uses Business to Business (B2B) application, to gain competitive advantages from the marketplace. According to Wang and Tan (2015) the company has over 4.1 million of contacts and all these contacts are managed by the company through the online supermarket agents and the way through which it is giving the Company structured revenue are also elaborated in this professional business report. E-business application In the preliminary business stage the company has offline services only however, currently the company has E-Business or online service as well. The leading goal of the company is to deliver quality products to their consumers by building a customer and store led culture and team. It helps the company to gain sustainable level of sales momentum in food. Apart from this, it also helps to empower the portfolio business for pursuing strategies to deliver value to the shareholders (Rose, Hawryszkiewycz and Kang 2015). The end to end process served by the company is very much effective and secured as well. The E-business model used by Woolworths Limited is business to business model. B2B application Different types of B2B application approaches are there and based on the background of the business, the B2B business approach is needed to be selected by the application developers. The different types of business applications are as follows: Buy side B2B application: Sell side B2B application Trading associate agreement B2B application E-marketplace B2B application B2B considering the economy After considering the business background of the company it has been found that, E-marketplace business application is the B2B model that is used by Woolworths Limited. With the help of this particular business application the business applicants named as Woolworths Limited will be able to make both the offline and online services available. It helps the company to create secured relationship between the buyers and sellers (Fleischman and Craig 2015). The application factors those will become activated after using the B2B business model include integrity management, booking, delivery status, trading agreement development, logistic management etc. The workflow of the E-business sales application In the very initial stage of the E-Business application the company developed an official website for the company where on a single dashboard the consumers will be able to look for the desired products available in the company (Deshmukh and Mohan 2014). After looking for the desired products they will be able to book for the products as well. In order to enter to the website the users are required to register or login themselves in the website. Then, as per the given online orders the users the services providers will add the desired products to the cart and then according to the delivery time the products are delivered to the consumers (Jekimovics, Wickham and Danzinger 2013.). In case of online booking and order placing the consumers can place their order regardless of time and location. Not only this but also, it will help to improve the sell side and buyer side applications simultaneously. The supply chain management and customer relationship management system of the company will be improved accordingly. In order to get a floating marketplace, where the price of the products will fluctuate based on the current status of the supply chain system followed by Woolworths Limited. Every retail company should develop a consumer focused business. Benefits of E-commerce business and E-Commerce application From the E-business strategies and E-business application the benefits gained by Woolworths Limited are as follows: Increasing convenience and business easiness Offers products datasheet to the consumers With the help of search engine visibility tit will be able to attract more number of consumers (Arli et al. 2013) It comprises the warranty information It decreases the inventory management E-Commerce and E-Business application create balance in the cost management Provides customer satisfaction The service is available for 24X7 hours The consumers can place orders regardless their location and time as well The payment approach is secured and the consumers have different payment giving options such as online, Cash on delivery, through credit card and debit card also (Agnelli 2015). Security is another important factor associated to this particular application Conclusion From the overall discussion it can be concluded that in order to improve the existing business efficiency and operational excellence of Woolworths Limited it is necessary for the company to improve the business capacity towards Electronic business one. The E-business application and E-Business strategies helps the company to get commercial benefit from the competitive marketplace. From the online store the company will be able to sale range of products and services as well. The process of sales flow and the comprehensive delivery approaches are illustrated in this business report. Not only this but also the E-Business application and the relationship between the retailers and consumers are elaborated in this report. References Agnelli, A.L., 2015.eCommerce: To Compare How Online Business-to-consumer retailers Build Their e-Brands to Become Competitive Players in Their Respective Markets(Doctoral dissertation, The IIE). Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Deshmukh, A.K. and Mohan, A., 2014, December. AN INTERPRETIVE STRUCTURAL MODELING APPROACH TO DEMAND CHAIN MANAGEMENT PRACTICES IN RETAILING. InPAST CONFERENCES. Fleischman, D. and Craig, J., 2015. Exploring integration of non-economic goals into business models of small regional food enterprises: Embedded value creation.The Journal of New Business Ideas Trends,13(2), p.39. Jekimovics, L., Wickham, M. and Danzinger, F., 2013. Social Networking and e-CRM:'Revolution'or'e-business as usual'?.Social Networking and e-CRM:'Revolution'or'e-business as usual'?,9(1), pp.153-162. 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